Moon Juice — IT'S MILA ALDRIN

For over 2 years, I was the Director of eCommerce at Moon Juice, the cult wellness and beauty brand that brought plant-based healing, juices, skincare and daily adaptogenic supplements into the mainstream.

Under my strategic guidance, we increased DTC sales from 20% to 45% of total business, growing from a single physical location to an online brand of cosmic proportions.

I created and executed digital growth strategy and roadmap scaling all marketing efforts and delivering 135% increase in net revenue with matching lift in orders on DTC.

Under my direction, we launched expansions into clean, adaptogenic supplements and skincare, which both became hero collections and top selling categories.

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I led continuous, iterative site and campaign improvements that drove 60% increase in overall conversion rate and 90% increase in mobile conversion rate.

I also launched and grew subscription program to 25% of total .com sales, driving significant increases in overall customer lifetime value across cohorts.

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