I developed and executed integrated marketing campaigns for core Hero SKUs along with product launches for new category expansions into natural deodorant and infinitely recyclable aluminum.

I directed and developed the e-Commerce ecosystems and digital landscapes across three Pacha Soap Co. brands, increasing proportion of DTC sales from 5% to 20% of total business.

I led a mobile-first site redesign driving 65% increase in overall conversion rate, scaled paid marketing efforts and launched new digital channels including TikTok advertising, influencer and SMS marketing.